Graphic art refers to visual artwork created using traditional or digital techniques, such as drawing, painting, printmaking, or digital design. It typically involves the use of two-dimensional images or typography to convey a message or evoke an emotional response. Graphic art can be used in a wide range of applications, including advertising, book and magazine design, packaging, posters, logos, and branding. It can be created in a variety of styles, from realistic to abstract, and can incorporate a range of media and techniques, such as pen and ink, watercolour, acrylic, digital painting, and collage. The term "graphic art" is often used interchangeably with "graphic design" and "visual communication," although each has its own specific connotations and applications.
Much of the graphic art I produce for myself and my customers focuses on the use of bold, clear shapes and the careful use of colour. Most of my design work is vector based to allow the pieces to scale well and be perfect for manufacture in various materials and mediums.